Updates!

Hello Pre-Paid Legal Associates,

We have seen your excitement and efforts build towards the
Blastoff launch and are incredibly excited to see success
from this program! We are now anticipating millions of
email invitations going out on the first day! The world
will soon know about Pre-Paid Legal in a way never before
seen in more than three decades! Thanks to our partnership
with Blastoff, we see an opportunity to truly reach the
masses with the Pre-Paid Legal message, perhaps for the
first time in history. Blastoff is currently working night
and day to communicate with the main webmail services across
the US to make them aware of the email volume to come, and
keep all Blastoff members using the invitation service
provided SPAM compliant. Blastoff needs a little more time
to secure this effort. Due to this, we are postponing the launch.

We know you are anxious to hit the ground running (and so
are we, and so is Blastoff) but we want to take the appropriate
precautions for lasting success - which includes remaining
SPAM compliant.

What this means for you is that Blastoff will NOT launch on
Monday. They simply need more time. We anticipate being able
to announce a new launch date very soon and don't expect it.
We will post more information as it becomes available at
http://www.prepaidlegal.com/blastoff

We realize this announcement may be discouraging for some, but
rest assured that while this delay was not anticipated or desired
by anyone at Pre-Paid Legal or Blastoff, we both believe it's
the best course of action to ensure the compliance necessary
to continue doing business into the future.

We do have some great news to share!
- Pre-Paid Legal $72 Fast Start Associate EXTENDED until the
launch!
- $500 Director and $500 Executive Director Bonuses extended
until the launch!
- Exclusivity period EXTENDED! Pre-Paid Legal will still
receive at least a 2-week exclusive period after launch.

How to get a free BlackBerry?

Step 1: Go here.

Step 2: Fill out your information

Step 3: Watch Video

Step 4: Call Amar @ 1 347 788 2916

Step 5: Go Here(Will be clear after Step 4 is completed)

Step 6: Setup your info to begin picking the phone of your choice

Step 7: Pick the phone and plan of your choice

Step 8: Wait a few days for your phone to arrive in the mail

Step 9: Call Amar again @1 347 788 2916 to thank him and ask how you
can help your friends and family enjoy a free blackberry.

Position yourself ahead with the Blastoff Opportunity

WHAT SHOULD YOU DO? (YOUR ACTION PLAN)

• The $72 Fast Start Associate fee in place will end at 2pm C.S.T. on Wednesday, September 30th, as planned. This gives us, as Associates, the ability to FOCUS on simply helping as many people register as new PPL Associates and members through the end of the month (without focusing time on getting everyone set up on Blast Off just yet). Recruit, Recruit, Recruit – build your TEAM as big as you can! As of 2:01pm C.S.T. on September 30th, the Fast Start Associate fee will return to the normal $249.
• If you are NOT yet at the Director level in the compensation plan, you have until 2pm C.S.T. on Wednesday, September 30th to have everything in place (shoot for the 29th as your goal to get it done, in case there are processing issues) in order to earn your $500 Director bonus! After 10/1, no bonuses will be paid for reaching Director (or above). Now’s the time to push hard and earn that $500 bonus for reaching Director while it’s in place!
• Don’t worry about technical aspects of The Blast Off Network. These issues are known and being worked on. Each day the system will improve, so be patient and let them do their job. Right now, FOCUS on getting as many NEW ASSOCIATES signed up for just $72 (plus their Membership) while the reduced fee is in place.
• Between October 1 – October 10, that’s when we focus on making sure every Associate has their Blast Off home page set up if it’s not already set up now (www.prepaidlegal.com/blastoff). Also, make sure every Associate has set up their FREE Build Lasting Success/Build Blastoff Success pages (www.buildlastingsuccess.com) They can use this to show prospects both Pre-Paid Legal and Blastoff and they will link to their Pre-Paid Legal web site and their Blastoff web page.
• At midnight, October 11th, PPL Associates with an active Blast Off home page can start inviting their (non-Associate) contacts to register for their FREE Blast Off site. PPL Associates will still have a 2 week headstart on the nation, which lasts until 10/25 at 11:59pm…and then Blast Off goes public starting at midnight October 26th. We will post additional information on the mechanisms for doing that as we approach this deadline.

More Time, More Money!

Blastoff deadlines extended; PPL exclusive through 10/26/09

FROM: PRE-PAID LEGAL SERVICES, INC. (See below for recommended action plan.)

As we move forward to the public launch of Blastoff, it has been decided to increase the enrollment period for existing Pre-Paid Legal Associates. Active Pre-Paid Legal Associates now have through October 11, 2009, 11:59 PM to activate their free Blastoff account and to sponsor new Associates who can then set up their own Blastoff accounts. Then, beginning at 12:00 AM, Midnight on October 12th, PPL Associates will have their two week EXCLUSIVE marketing window. No new Blastoff accounts will be created unless the introduction came through an Associate! Meaning, no new Blastoff accounts are created outside of the PPL/Blastoff Organization! We do want to clarify that individuals joining during the second phase can join Blastoff through a PPL Associate and can then also send invites and have others join who are not associates. [emphasis added]

And then, beginning at 12:00 AM, Midnight on October 26th Blastoff will go live to other groups across the United States and Canada. And, with the time extensions above you will have had the opportunity to have already built a huge Blastoff organization and you’ll be creating massive awareness for Pre-Paid Legal Services, Inc. with your new group of non-PPL Blastoff members!

Take advantage of this additional time to contact your Associates and get them to activate their Blastoff account. And, be sure your new recruits are also taking the time to activate their Blastoff accounts that become available to them 72 hours after their Pre-Paid Legal Associate Agreement has been processed. Don’t forget to take advantage of the $99 special that is available right now for your new Associates with a membership as well as the Director bonus. Month end is just around the corner and you want to be sure you continue your August momentum and push yourself as high into the commission structure as possible.

Direct Selling Meets the Viral Marketing Future: Pre-Paid Legal Services Partners With Blastoff to Take Legal Service Plan Sales to New Level

September 16, 2009: 08:00 AM ET

ADA, Okla., Sept. 16 /PRNewswire-FirstCall/ -- As the centerpiece of the 2009 Leadership Summit in Las Vegas, Pre-Paid Legal Services (NYSE: PPD) announced the re-launch of its marketing program through a unique and innovative partnership with Blastoff Communications, LLC of Dallas, Texas. Pre-Paid Legal will be the first company -- and the exclusive direct selling organization -- to utilize the Blastoff online platform, which incorporates customer rewards (discounts and cash payments for online purchases) with social networking and marketing opportunities for members.

Members who join the free, online Blastoff network are eligible for discounts from more than 400 major retailers included in the Blastoff online platform. In addition, members accrue cash payments from the purchases by other members they bring into the Blastoff network (out ten degrees). This online marketing platform offers members a fully customizable homepage populated with applications for news, music, games, widgets and other personal applications.

Pre-Paid Legal Services' special partnership agreement with Blastoff will allow Pre-Paid Legal Services to leverage the power of its large existing network of independent sales associates with the new online Pre-Paid Legal/Blastoff network, creating an unprecedented opportunity to reach an untapped market of millions of potential Pre-Paid Legal Services members and associates.

"The Blastoff online marketing platform provides a perfect fit with the Pre-Paid Legal Services direct selling business model," said Harland C. Stonecipher, Founder and CEO of Pre-Paid Legal Services. "When you combine the rewards-based, 'viral' nature of the Blastoff platform with the large, well-developed and powerful direct selling organization of Pre-Paid Legal Services, it's a combination that offers incredible potential."

As part of an exclusive contract arrangement, Pre-Paid Legal Services is the only company utilizing a direct selling business model included in the Blastoff network. Pre-Paid will be prominently featured on the Blastoff home page. In addition, each Pre-Paid Legal Services associate has their own homepage that offers a personalized online marketing platform and a comprehensive contact and network tracking system.

Blastoff Founder and CEO William Rodgers participated in the Pre-Paid Legal/Blastoff announcement, addressing an enthusiastic audience of more than 12,000 Pre-Paid Legal Services associates at the 2009 Leadership Summit on September 12.

Commenting on the marketing partnership, Rodgers said, "The addition of Pre-Paid Legal Services offerings to our own Blastoff suite of products adds tremendous value to our online members. In addition, the integration of the Blastoff marketing platform with one of the most dynamic sales forces in the U.S. has the potential for massive success."

The Pre-Paid Legal Services network of more than 400,000 associates is now linked with the Blastoff network and the associates are already actively expanding their sales networks. As part of this special partnership, Pre-Paid Legal Services associates will receive cash back rewards, based on the online purchases by their existing network connections (out 20 degrees). The agreement with Blastoff provides a limited, exclusive opportunity for Pre-Paid Legal associates to build upon their network prior to the public launch of blastoffnetwork.com on October 12, 2009.

In addition to the formal announcement, the marketing re-launch also included presentations by Pre-Paid Legal Services Independent Associates Darnell Self and Brian Carruthers, an in-depth Q&A, a re-launch micro site, collateral and a planned webinar.

More information on the re-launch is available at: https://www.prepaidlegal.com/blastoff/

About PPD

Pre-Paid Legal Services was one of the first companies in the United States organized solely to design, underwrite and market legal service plans. We provide legal services to more than 1.5 million families across the U.S. and Canada. Plan benefits are delivered through a network of independent provider law firms. Members have direct, toll-free access to their provider law firm. Provider firms are carefully selected and quality of service is closely monitored to maintain the high standards of Pre-Paid Legal. The company website is: www.prepaidlegal.com.

About Blastoff Network

Blastoff is a Texas-based LLC, founded in 2007 to provide a fun, convenient, and free means to experience the best of the internet. Members of a large and expanding community each receive a customizable homepage and enjoy cash-back shopping from over 400 leading retailers, like iTunes, Walmart, Travelocity, and Gap. Members also earn rewards as they invite friends and their network grows. Featured products, such as Blastoff wireless, as well as home and legal services, contribute to the excitement and positive atmosphere offered by the company, its employees, and the personalized service they offer. The company website is: http://blastoffnetwork.com.

Forward Looking Statements

Statements in this press release, other than purely historical information, regarding our future plans and objectives and expected operating results, dividends and share repurchases and statements of the assumptions underlying such statements, constitute forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934. The forward-looking statements contained herein are based on certain assumptions that may not be correct. They are subject to risks and uncertainties incident to our business that could cause actual results to differ materially from those described in the forward-looking statements. These risks and uncertainties are described in the reports and statements filed by us with the Securities and Exchange Commission, including (among others) those listed in our Form 10-K, Form 10-Q and Form 8-K, and include the risks that our membership persistency or renewal rates may decline, that we may not be able to continue to grow our memberships and earnings, that we are dependent on the continued active participation of our principal executive officer, that pending or future litigation may have a material adverse effect on us if resolved unfavorably to us, that we may have compromises of our information security, that during an economic downturn in the economy consumer purchases of discretionary items may be affected which could materially harm our sales, retention rates, profitability and financial condition, that we could be adversely affected by regulatory developments, that competition could adversely affect us, that we are substantially dependent on our marketing force, that our stock price may be affected by short sellers, that we have been unable to increase our employee group membership sales and that our active premium in force is not indicative of future revenue as a result of changes in active memberships from cancellations and additional membership sales. Please refer to pages 15 - 17 of our 2008 Form 10-K and pages 7 and 8 of our June 30, 2009 Form 10-Q for a more complete description of these risks. We undertake no duty to update any of the forward-looking statements in this release.

SOURCE Pre-Paid Legal Services